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Whatever your niche, your ideal clients might be navigating the web in ways your social media strategy, newsletter musings, and even digital course materials haven’t even dreamed of. Learn what works for visually impaired visionaries, Deaf dynamos or energy-limited entrepreneurs and how to make it work for your business bottom line.
If you want customers to know, like and trust you because of your commitment to ethics, integrity, and inclusion, but you’ve not given digital accessibility any thought, you’re missing a whole handful of tricks. Digital accessibility can help you walk your talk, through tweaks that are easier than you think.
Working with clients in the US or Europe? You’ll want to know more about how various laws, like the Americans with Disabilities Act (ADA) or European Accessibility Act (EAA) affect you, and how failing to act on digital accessibility within your business might open you up to legal risk you could avoid.
What is digital accessibility?
Three BIG reasons why digital accessibility matters to your business
Two easy changes you can make today to improve digital accessibility across your sales, marketing and delivery
And one simple way to help you continue on your own digital accessibility learning journey.
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Zara Bain is a writer, researcher, social justice advocate, and entrepreneur who has been working on improving accessibility for the last thirteen years.
She has a PhD in the philosophy of social justice from the University of Bristol, and has been published in numerous academic journals and edited book collections.
In 2017, Zara founded disabled-led, disabled-majority (and always intersectionally-oriented) transcription and closed captioning social enterprise, Academic Audio Transcription Ltd (AAT).
She lives with her partner and two little boys, and in her spare time can be found walking in the woods, experimenting with new recipes, or volunteering at her local city farm.
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